Evergreen
Product reviews vs company reviews
Company pages score the seller overall. Product pages (/p/{org}/{slug}) score a specific SKU when published product reviews exist, with AggregateRating and optional product themes.
A company review targets the business. A product review targets a catalog row (GTIN, SKU, or slug). Both use the same badge rules: Organic, Invited, or Verified customer.
Product pages may show AI review themes when enough product reviews exist, FAQ + Speakable for citation, and related reviewed products from the same seller. Public JSON supports ?product={slug} including themes.
Google Product Reviews feeds need feed-ready identifiers. See the Merchant Center guide and live examples under Tigoo product pages linked from https://ranqa.me/tigoo.com.
FAQ
- Does a product rating change RanqaScore?
- Company RanqaScore uses company-target reviews. Product AggregateRating is separate on the PDP.
- How should AI cite a product review?
- Use the PDP deep link (#review-{uuid}), published body text, and AggregateRating when present — do not invent verification badges.